News

Rich’s Business Directories Inc, the leading provider of lead generation solutions in California unveiled its new web service today. Rich’s has been online since 1999, but this new web service constitutes a major development in flexibility and functionality for its customers.

The web site, at www.richsdata.com, provides a free-to-access, intuitive search interface for customers to run counts and refine their needs, without having to register or commit to a purchase. There is no minimum and no specific requirement on the customer in terms of how many leads have to be bought or downloaded at any time.

Even more exciting is the new 'packaged lists' service – where Rich's can provide year-round online subscription access to any defined part of its overall database. A customer now need only buy subscription access to the dataset of its choice. The flexible back-end system enables Rich’s account executives to quickly and easily create online packages for the customer, if they do not already exist. Packages can be created based on a mixture of location and coding information on companies. This enables the customer to define the target area and gain year-round access to that database, without having to pay for access to prospects that are never going to be valuable.

Rich's prospecting databases cover fast-moving markets such as high-technology and biotechnology, as well as pharmaceutical and manufacturing. Rich's also provides total coverage of office-based businesses in Northern California.

About Rich's
Rich’s Business Directories is a privately-held lead generation and marketing solutions firm based in Foster City, California. The company was founded in 1982 and has been providing solutions to thousands of customers since then.

For more information go to http://www.richsdata.com.